Startup, Entrepreneurship and Certification. You will also find the trending articles

2019

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Complete Fire-base Tutorial for Android App Development

 
Complete Firebase Tutorial for Android App Development
Complete Fire-base Tutorial for Android App Development
Chapter 1: Introduction
Course Content
1. Why Firebase is comprehensive mobile platform?
Setup Firebase in your app.
Setting up firebase with your Android Project.
Generating SHA-1 fingerprint
Downloading firebase gson file
2. Authentication using firebase
Signup and Sign in using firebase
Email and password sign in
Opt sign in
3. Firebase real time database
Creating real time database
Read, Write, Update and delete operations on data.
Completion callbacks
4. Firebase Crashlytics
5. Firebase cloud messaging (FCM)
6. Note application using firebase
 
Firebase How to
Firebase How to
Chapter 2: What is Firebase and it's Advantage
Here we will discuss
What is Firebase?
Why firebase is comprehensive mobile platform?
Firebase offers
REAL TIME DATABASE
SAUTHENTICATION
STORAGE
CRASH REPORTING
CLOUD MESSAGING

Firebase Benefit
Build better Apps, Improve app quality & User Engagement

Chapter 3: Firebase Setup - Create a project on firebase console and setup sdk in android
In this chapter we will discuss the Authenticating using firebase
- Create android project for note application
- Create project in firebase console
- Getting SHA-1 fingerprint
- Configuring firebase console project and google-services.json file
- Signup functionality using firebase

Chapter 4: Login Process flow
Signup / Register User > Email and Password OR Mobile Number (OTP) > Store User data to firebase with Unique ID.

Chapter 5:
Authentication using Firebase
1. Signup / Register User
2. Login Process
3. Forgot password
4. OTP login

Chapter 6
Realtime Database
1. Writing data to firebase Saving notes
2. Reading data from firebase List all notes
3. Update data notes
4. Delete notes

Chapter 7
FCM (Firebase Cloud Messaging)
- FCM is a new version of GCM "Google Cloud Messaging"
- It is a cross-platform messaging solution that lets you deliver message to users at no cost.

Chapter 8
Crashlytics
1. Set up crashlytics and track issues in the application
Firebase Crashlytics
- Crashlytics is like a crash reporter that helps you track, and fix stability issues to improve your app quality.




 

Writing a Marketing Plan


Lecture 1: Introduction

Marketing New Product
Services or Yourself

Marketing Framework
1. Analysis
2. Strategy
3. Tactics
4. Measurements
5, Financials


Targeting: Selecting which customer segments to go after.
Strategy Section: Where you describe your plan to win in the marketplace.
Product (or Services)
Price
Promotion
Place


Market Team Roles:
Finance
* Tracks budget dollars
* Measures results
* Helps you improve
Marketing Research
* Help you understand customers' needs
* Tests product concepts
* Tests marketing messages
* Manufacturing/Operations
* Builds your products or service
* Provides customer feedback/insights


Creative Brief Steps
1. Give an overview
2. Describe the objective
3. Describe target audience
4. Describe value proposition
5. Include schedule and budget

-----------------------------------------------------------------------------------------------------
Prepping for Your Marketing Plan
Lecture 1: Understanding why a marketing plan is important
Marketing Plan is provide the ROAD-MAP for running and coordinating marketing programs.
A formal written marketing plan is a great way to planning process documents.

A Marketing plan Answers
1. Where are we now?
2. Where are we going?
3. How do we get there?



Marketing Plan
1. Run you test
* Market
* Competition
* Customers
2. A tool to help align the organization
3. Lays out programs, schedules and budgets

A written marketing plan, is dynamic document and lead in Marketing of Company.


Lecture 2: Understanding the Planning Process
5 Steps to Writing a Marketing Plan

1. Analysis
* Analyze the market
2. Strategy
3. Tactics
4. Measurements
5. Financials

Some companies Plan the marketing plan first and use it in his Business Plan where as some fisrt Business Plan first.

Marketing Planning First

* Begins at middle of fiscal year
* Forecasts prepared for products
* Budgets developed to archive forecasts
* Combined into company-level forecast/budget

Business Planning First

* Company develops overall revenue/spending goals
* Numbers divided among teams
* Teams develop programs accordingly


Lecture 3: Assembling a team
Marketing Team Roles
Finance
* Tracks budget Dollars
* Measures results
* Helps you improve
Marketing Research
* Helps you understand customers' need
* Tests products concepts
* Tests marketing messages
Technical Team
* Develops products and services
Sales
* Works directly with customers
* Provides feedback/insights
Manufacturing/Operations
* Builds your products or services
* Provides customer feedback/insights


External Marketing Team Roles
* Advertising agency
* Branding company
* Public relations firm
* Marketing consultant

--------------------------------------------------------------------------------------------------------------------------
Writing Your Business Plan

Lecture 1: Writing the situation Analysis
Situational Analysis: Gaining a better understanding of the marketplace, your customers, and your competition. There are 4 parts of
1. Market Analysis
Estimating how many potential customers you might be able to sell your products and services to.
Type of Customers
1. Already buy from you
2. Buy same product from competitor
3. Potential customers not yet buying

Use Competitive Matrix for Comparison.

Lecture 2: Writing the Strategy Section
The hardest part of Marketing plan is Strategy Section: Where you describe you plan to win in the marketplace.
Strategy section have 3 parts
1. Segmentation
Breaking customers into homogeneous groups.
- Demographic Segmentation
* Income
* Age
* Gender
* Height and weight
- Geographic Segmentation
Grouping customers by where they are, physically
- Behavioral Segmentation
Grouping customers by the things they do.
- Pshchographic Segmentation
Grouping customers by how they think or by their attitudes about the benefits they seek in a product.

2. Targeting
Selecting which customer segments to go after.
Targeting Example - Shampoo
40 years old
Red hair
Live in certain metropolitan areas
Purchase shampoo once a month
Desire natural-looking hair color


3. Positioning
Determining how you want your customers to think about your products vs your competitions's.
(Positioning happening in Mind of Customers)
RTSs = Reasons to believe

Lecture 3: Writing the Tactical
A great marketing strategy only come to live When you take action.

1. Product (or Service)
2. Price
3. Promotion
4. Place

Product and Services Programs Includes
* Design
* Feel
* Packaging
* Staff
* Customer Services

Customer Buying Experience
1. Need recognition
2. Information search
3. Evaluation of alternatives
4. Purchasing
5. Post-purchase behaviors

Pricing Involves
1. Setting the actual price
2. Communicating price in an effective way

Including Price in Your Plan
Price you intend to charge
Explanation for price
Description of communication plan

Promotion
All the things you say to the market (Outside of the company)
Including Promotion in Your Plan
* Value proposition
* Advertising
* In-store Promotions
* Email campaigns
* Social media
* Sales promotion

Distribution
Programs that create a pathway to get your product into customers's hands.

Including Distribution in Your Plan
* Buying locations
* Online Distributors


Chapter 4: Writing the Implementation Section
Tactac need to implementations
1. Communicating the details
* Identify audience(s) and individuals
* Write in dates and locations
2. Marketing Programs
* Who is responsible
* What the timeline is for completion
* When to implement
* Where implementation occurs
* How you'll implement the program
3. Key Performance Indicators (KPIs)
* Quantifiable
* Measurable
KPI Components
Target
High threshold
Low threshold

KPI
New Customers per Month
Target: 500
High threshold: 600
Low threshold: 400
Over 600: Reduce advertising spending
Below 400: Increase sales incentives


Lecture 5: Writing the Budget and Forecast Sections
Marketing takes Time and Money
Budget: Allocating the right amount of resources to the right marketing programs to make the most impact.
Budgeting Methods
Decide how much you have to spend, and then allocate it.
Develop marketing program budgets; then combine those into company-level budget.

Writing the Budget Section
Consider the 4Ps (Product, Price, Promotion and Place)
Estimate required spending for each
Forecast
What you expact to achieve as a result of your marketing plan.
Goal Criteria
1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Time-bound

---------------------------------------------------------------------------------------------------------------

Use Your Marketing Plan
Lecture 1: Understanding different formats for marketing plan

Presenting to Senior Leasers
1. Lead with a story
2. Share what's changed in the marketplace
3. Share the process
4. Give credit to team members
5. Be brief
6. Be upfront with weaknesses and risks
7. Share revenue forecasts and budgets
8. Ask for their support


Lecture 2: Leveraging your Plan
Sales Force Must Understand
* Strategy
* Value proposition
* Target market

Sales Force Tactical Tools
* How the product works
* How it compares to competition
* How price is determined
* How to sell using new tools

Creative Brief
* What needs to be created
* How it will be used
* What the deliverable are
* When the deadlines are

Creative Brief Steps
1. Give an overview
2. Describe the objective
3. Describe target audience
4. Outline value proposition
5. Include schedule and budget

Final Taught
Find the right balance between planning and doing

Why the electric-car revolution may take a lot longer than expected | Trending


Electrical Cars
Electrical Cars


A new report from the MIT Energy Initiative warns that EVs may never reach the same sticker price so long as they rely on lithium-ion batteries, the energy storage technology that powers most of today’s consumer electronics. In fact, it’s likely to take another decade just to eliminate the difference in the lifetime costs between the vehicle categories, which factors in the higher fuel and maintenance expenses of standard cars and trucks.
The findings sharply contradict those of other research groups, which have concluded that electric vehicles could achieve price parity with gas-powered ones in the next five years. The lingering price difference predicted by the MIT report could stunt the transition to lower-emission vehicles, requiring governments to extend subsides or enact stricter mandates to achieve the same adoption of EVs and cuts in climate pollution.
Transportation is the largest source of greenhouse-gas emissions in the US and fourth largest globally, so there’s no way to achieve the reductions necessary to avoid dangerous levels of global warming without major shifts to cleaner vehicles and mass transit systems.
The problem is that the steady decline in the cost of lithium-ion batteries, which power electric vehicles and account for about a third of their total cost, is likely to slow in the next few years as they approach limits set by the cost of raw materials.
“If you follow some of these other projections, you basically end up with the cost of batteries being less than the ingredients required to make it,” says Randall Field, executive director of the Mobility of the Future group at MIT. “We see that as a flaw.”

The numbers
Current lithium-ion battery packs are estimated to cost from around $175 to $300 per kilowatt-hour. (A typical midrange EV has a 60/kWh battery pack.)
A number of commercial and academic researchers have projected that the costs of such batteries will reach $100/kWh by 2025 or before, which many proclaim is the “magic number” where EVs and gas-fueled vehicles reach retail price parity without subsidies. And they would continue to fall from there.
But reaching the $100 threshold by 2030 would require material costs to remain flat for the next decade, during a period when global demand for lithium-ion batteries is expected to rise sharply, the MIT reports notes. It projects that costs will likely fall only to $124 per kilowatt-hour by then. At that point, the “total cost of ownership” between the categories would be about the same, given the additional fuel and maintenance costs of gas-fueled vehicles. (Where these lines cross precisely depends heavily on local fuel costs, among other factors.)


But the sticker price of an EV with 200 miles of range would still run thousands of dollars more than a comparable gas-fueled vehicle in many areas. While closing the gap on total cost of ownership would be a solid step for electric vehicles, the average consumer is very sensitive to the upfront price tag—and what it equates to in monthly payments.
Costs are likely to continue to improve as, among other things, companies reduce the level of pricey cobalt in battery components and achieve manufacturing improvements as production volumes rise. But metals mining is already a mature process, so further declines there are likely to slow rapidly after 2025 as the cost of materials makes up a larger and larger portion of the total cost, the report finds.

Deeper cost declines beyond 2030 are likely to require shifts from the dominant lithium-ion chemistry today to entirely different technologies, like lithium-metal, solid-state and lithium-sulfur batteries. Each of these are still in much earlier development stages, so it’s questionable whether any will be able to displace lithium-ion by 2030, Field says.
Gene Berdichevsky, chief executive of anode materials maker Sila Nanotechnologies, agrees it will be hard for the industry to consistently break through the $100/kWh floor with current technology.
But he also thinks the paper discounts some of the nearer-term improvements we’ll see in lithium-ion batteries without full-fledged shifts to different chemistries. By 2030, Berdichevsky expects, battery packs will be able to store significantly more energy and last many more miles on the road, which can cut costs, improve performance, and otherwise boost the relative appeal of EVs.
Driving forward
The good news is a growing number of manufacturers around the world are moving into EVs, rolling out different models at different price points.
On Sunday, Ford unveiled an electric SUV set to hit showrooms next year, dubbed the Mustang Mach E. Audi, Jaguar, Mercedes-Benz, and Tesla have all introduced battery-powered SUVs as well, catering to consumers’ tastes for larger vehicles.
Note: Published by MIT

Adobe Animate CC 2019 | Pre-Activated

A new Age for Animation

Adobe Animate CC 2019 | Pre-Activated
Adobe Animate CC 2019 | Pre-Activated

Design interactive vector and bitmap animations for games, apps, and the web.  Bring cartoons and banner ads to life.  And add action to tutorials and info-graphics. With Animate, you can quickly publish to multiple platforms and reach viewers on desktop, mobile, and TV.

Intro to Adobe Animate CC 2019



Asset sculpting for vector and raster content
Create new poses faster for vector or raster content using handles on a shape to change the mesh. No need to redraw assets on every frame — just tween between poses and create animations.



Animate just about anything.

The industry’s leading animation toolset lets you create apps, ads, and amazing multimedia content that moves across any screen.

Animate just about anything.- Adobe Animate CC 2019 Pre-activated Make Animated Movies Productions Download Free
Make Animated Movies Production in Adobe Animate CC 2019 Pre-Activated 

Create characters that come alive.
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Create characters that come alive Adobe Animate CC 2019 Pre Activated
Create characters that come alive Adobe Animate CC 2019 Pre Activated Download



Publish to any platform.

Reach your audience on desktop, mobile, and TV by exporting your animations to multiple platforms, including HTML5 Canvas, WebGL, Flash/Adobe AIR, and custom platforms like SVG. You can include code right inside your projects and even add actions without having to code.

Animations Publish to any platform - Adobe Animate CC 2019 Pre-Activated free Download
Animations Publish to any platform - Adobe Animate CC 2019 Pre-Activated free Download


Adobe Photoshop CC (Creative Cloud) 2019 Pre-Activated 

Adobe Photoshop CC Pre-Activated 2019

Re-imagine reality with Photoshop.
The creative world runs on Photoshop.
Millions of designers, photographers, and artists around the world use Photoshop to make the impossible possible.
Designed for anyone to design anything.
From posters to packaging, basic banners to beautiful websites, unforgettable logos to eye-catching icons, Photoshop keeps the creative world moving. With intuitive tools and easy-to-use templates, even beginners can make something amazing.
Not just photo taking. Breathtaking.
Not just photo taking. Breathtaking.- Adobe Photoshop CC 2019 Pre-Activated

Whether you’re looking for everyday edits or total transformations, our graphic design software offers a complete set of professional photography tools to turn your snapshots into works of art. Adjust, crop, remove objects, retouch, and repair old photos. Play with color, effects, and more to turn the ordinary into something extraordinary.

Adobe Photoshop CC 2019 Paint Brush Pre-Activated

Power to the paintbrush.
Draw and paint whatever you dream up with tools designed especially for illustrators. Paint in perfectly symmetrical patterns. Get polished looks with stroke smoothing. 


Microsoft Office 2016/2019 Professional Plus

Microsoft Office 2019 Professional Plus
Microsoft Office 2019 Professional Plus


Key Features

The essentials to get it all done. Office Professional 2019 is for growing small businesses who want the classic Office apps plus Outlook, OneDrive, Publisher and Access1. A one-time purchase installed on 1 PC for use at work.
Office icon
Office Classic App
Single device
Install as Many PCs

Shopping cart with 1x beside it
One Download & Many Install

  • Word icon
    Word
  •  
  • Excel icon
    Excel
  •  
  • Powerpoint icon
    PowerPoint
  •  
  • Outlook icon
    Outlook
  •  
  • Publisher icon
    Publisher
  •  
  • Access icon
    Access

Requirements


PC: Microsoft account • Internet access • Windows 10 • 1.6 GHz, 2-core processor • 4 GB, 2 GB (32bit) RAM • 4 GB available disk space • 1280× 768 screen resolution.


Download Free Office 2016/2019



Top Question
What's the difference between Office365 subscription plans and office as a one-time purchase?
With Office 365 subscription plans you get the premium Office applications: Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access (Publisher and Access are available on PC only). You can install Office 365 across multiple devices, including PCs, Macs, Android™ tablets, Android phones, iPad®, and iPhone®. In addition, with Office 365 you get services like online storage with OneDrive, Skype minutes for home use, and advanced Outlook.com security. When you have an active Office 365 subscription, you always have the most up-to-date version of the Office applications. Learn more about Office 365.

Office 2019 is a one-time purchase that includes classic applications such as Word, Excel, and PowerPoint for use on a single PC or Mac. The applications are not automatically updated; to get the latest version, you must purchase Office again when the new version becomes available. Current Office application versions available for one-time purchase are Office 2019. Previous versions include Office 2016, Office 2013, Office 2011 for Mac, Office 2010, Office 2007, Office 2008 for Mac, and Office 2004 for Mac. Office 2010 and Office 2007 are compatible with Windows 8.1 and earlier. Office as a one-time purchase does not include any of the services included in Office 365. Learn more about the difference between Office 365 and Office 2019.

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